We all know that systems such as Google Analytics can provide insight into how your website is being used, but we believe this data has a far more important purpose; to maximise the effectiveness of your website. After all, increased visitor traffic is useless if your users aren't actually buying your products.
Measure
While systems such as Google Analytics provide an essential starting point, your understanding of visitor behaviour can be considerably enhanced through the use of quantitative analysis
- Detailed user behaviour - that show exactly how the site is being used
- Heat maps - that show where your visitors are clicking
- A/B and multivariate testing - that determine the effectiveness of web marketing strategies
- Automatic user profiling - based on browser behaviour and data capture forms
- Automatic visitor segmentation - integrated CMS and CRM
Expertise
In fact, given our highly-analytical backgrounds, this is something we are thinking about from the outset.
As part of our digital & technology strategy services, we'll guide you through the many and varied content management offerings, including those that can drive conversions through discreetly personalised content delivery, as well as provide an effective platform for A/B and multivariate testing.
So whether you are looking to just get started with web analytics, or are wondering how to obtain better insight, our conversion optimisation services can give you the answers. As well as helping to drive your customer acquisition strategy, we'll identify the improvements that can be made to increase your online conversations.